The Path Forward...

is not always along the road ahead.

It's Not All Fun and Games

But some of it is.

This is me with James, our able guide at Mole National Park in northwest Ghana. My daughter Rachel snapped this during our tour of the country before getting down to work on Burro.

The First Burro Batteries

Batteries are Burro's first business, and these are the first ever Burro batteries. Not terribly pretty just yet, but more powerful than the largest batteries currently sold in Ghana.

Brand Identity Work -- Round 1

Some amazingly talented folks are helping Burro build a world class brand identity. What do you think about these Round 1 concepts?

The Burro Way

The Burro Way	Client	Company	Self
Respect	Serve the client better than you have ever been served. Ask her, listen carefully to her, and learn about her.	You and the company are trusted partners. Always build upon that trust.	Know that you can succeed. Care for your body, mind, and spirit.
Innovate	Different is not always better, but better is always different. Think of better ways to serve the client and share your ideas.	Do not accept "good enough". Insist on better every day.	Build upon your strengths and mitigate your weaknesses. Seek out criticism and remake yourself stronger.
Empower	Help the client get the most from Burro offerings. Communicate ways that Burro can improve her life.	Build the brand for all of us. We are strongest when we push forward together.	You control your destiny. Set goals, get smarter, work hard, and do more.

Welcome to the Burro Brand Blog

Burro is building a global brand one micro-franchise at a time.

We're starting in Koforidua, Ghana with a simple pilot to show that a better mouse-trap and the dream of being your own boss can spark a movement. Burro goods and services create income earning opportunities, enhance personal productivity, and empower people with very low income to do more with their lives.

Burro(TM)
Do More(TM)